I'm not comfortable with companies using any kind of marketing tactics. Because 99 times out of a 100 it's speedy and underhanded.

But since they're going to be doing it anyways, doing it with pride, or disenfranchised demographics, at least normalizes their humanity. Which, at the end of the day, is the point of pride month et al.

The fact that business engage in Christmas celebrations instead of, say, Ramadan, is itself a political decision - it places value on Christmas over the celebrations of other religions.

I'm not saying there shouldn't be Christmas events in games - quite contrary, I think having as many events from as many cultures would be a smart business decision and it would make a larger number of players happy. But the fact is it would be a double standard to be fine with that and not with Pride.

If I ran a business, I wouldn’t engage in any political events whatsoever. I don’t think businesses should, quite frankly. Be politically neutral. I don’t believe doing so “supports the status quo,” and thereby oppresses people “de facto,” that’s just pressure from activists to support them. You support gay people on your service by letting them play and putting down any instances of anti-gay rhetoric on your platform. Simple as that.

Would a commercial with Jesus on the cross saying he is thirsty and having a Roman Soldier pass him an ice cold Coca Cola be better?

Yes. PLEASE put this on the air. I am begging someone to make this a reality. Also, full disclosure, I do enjoy watching the world burn over stupid shit. Christians losing their shit over THAT commercial would be comically delightful.

Pride is a political movement - or did they not fight for the rights of LGBT people? Flags are inherently political. Flying a flag signals allegiance and identity, which are political at their core.

This makes pride month political.

Being Lesbian/Gay/Bi/Transgender isn't political in and of itself, but movements are.

Christmas celebrations

Christmas is more of a cultural celebration than a Christian one, and thus not political.

I'm atheist, but I still celebrate Christmas, because it's a good excuse to gather friends and family, and have some fun together.

using any kind of marketing tactics

So there shouldn’t be a poster on a wooden pole for a new corner store? How about fancy signs? No happy hours either?

Game companies need to focus on making good games. Take "pride" in that.

Calling pride month a political event is one of the most wildly bigoted takes I've ever heard.

Do you also support gay people on your service by letting them organize and run a gay pride event on your service? Or is having to witness people celebrating gay pride too much for your delicate sensibilities?

If I ran a business, I wouldn’t engage in any political events whatsoever. I don’t think businesses should, quite frankly. Be politically neutral. I don’t believe doing so “supports the status quo,” and thereby oppresses people “de facto,” that’s just pressure from activists to support them. You support gay people on your service by letting them play and putting down any instances of anti-gay rhetoric on your platform. Simple as that.

Everything is political if you really get down to it.

I think it's that the world has changed into having fractured multiple cultures.

In the 80s/90s being gay was considered by general society to be an insult. If you're under 25, the concept of something being negative being called "gay" as the standard insult just sounds made up.

But people who are 40 years old may remember being in school, and you got a D on a quiz. Your buddy might say "You got a D? That's gay."

Had nothing to do with actual homosexuality. It's just that's what society was. Being gay wasn't accepted, and it was cool and trendy to hate on gays to the point that it wasn't questioned if you called anything bad "gay".

It's impossible to place an exact date on when the culture changed, because it likely changed at different times for different regions. I assume California was the first to change.

I first noticed the shift in pop culture around 2003. There was a russian pop singer duo/band called tatu. Terrible music, but they kissed in their one hit wonder music video.

The reactions I saw on MTV were people saying they were brave for being openly gay. Whereas if it would have happened in the 80s, I'm sure they'd have gotten death threats.

And I STILL see people who don't accept gay people.

So society is now fractured on what popular belief is. Now it's more like several circles, who all have different views. As opposed to one giant unified viewpoint, with those not conforming left on the outside in the underground.

Because that's just one topic. There's other people who are ok with gay people, but not ok with trans. So thats another circle. Now imagine every single viewpoint which has a counter viewpoint.

Whereas in the 80s, something like 92% of the vote went towards reagan, and everybody conformed to the preapproved normal viewpoints. We don't do that anymore. We each find our own meaning of normal.

Now me personally, I don't find giving a nazi salute to be normal. But you'll still find herds of people defending musk. You'll also find people like me who say fuck musk, and fuck any self identifying nazi. So, another example of how different people are now in different circles.

I mean RuneScape sucks anyway, so...

RuneScape regularly does holiday events. Theyve done it for Christmas and Halloween as far back as RS1 - like, the Christmas hats are the iconic RuneScape thing. People have paid obscene amounts of real money for them.

The Pride event was no different. You get fun little items for completing a silly little quest. It’s not even like mega “gay”, it’s just cute and inclusive.

Other MMOs wish they could have been RuneScape

I think it's that the world has changed into having fractured multiple cultures.

In the 80s/90s being gay was considered by general society to be an insult. If you're under 25, the concept of something being negative being called "gay" as the standard insult just sounds made up.

But people who are 40 years old may remember being in school, and you got a D on a quiz. Your buddy might say "You got a D? That's gay."

Had nothing to do with actual homosexuality. It's just that's what society was. Being gay wasn't accepted, and it was cool and trendy to hate on gays to the point that it wasn't questioned if you called anything bad "gay".

It's impossible to place an exact date on when the culture changed, because it likely changed at different times for different regions. I assume California was the first to change.

I first noticed the shift in pop culture around 2003. There was a russian pop singer duo/band called tatu. Terrible music, but they kissed in their one hit wonder music video.

The reactions I saw on MTV were people saying they were brave for being openly gay. Whereas if it would have happened in the 80s, I'm sure they'd have gotten death threats.

And I STILL see people who don't accept gay people.

So society is now fractured on what popular belief is. Now it's more like several circles, who all have different views. As opposed to one giant unified viewpoint, with those not conforming left on the outside in the underground.

Because that's just one topic. There's other people who are ok with gay people, but not ok with trans. So thats another circle. Now imagine every single viewpoint which has a counter viewpoint.

Whereas in the 80s, something like 92% of the vote went towards reagan, and everybody conformed to the preapproved normal viewpoints. We don't do that anymore. We each find our own meaning of normal.

Now me personally, I don't find giving a nazi salute to be normal. But you'll still find herds of people defending musk. You'll also find people like me who say fuck musk, and fuck any self identifying nazi. So, another example of how different people are now in different circles.

No, it's definitely political. So was the Civil Rights movement in the US. So was Womens' suffrage.

Pushing for change is political, even if it's nearly universally agreed that the particular change is necessary and good. I agree with LGBT rights and as far as I care, they can have a month long pride if they want, it doesn't in any way chafe my willy. However, I agree with the person you replied to. As a business, ANY stance on ANY political cause risks alienation of some part of your customer base. Doing a 180 on your stance like Jagex did is of course the worst thing you can do, because then you alienate the people who agreed with you, but the others will still remember when you disagreed with them. Once they decided to do pride, they should've fucking stuck to it, at least for the year where they already had events scheduled!

If I ran a public-facing business at all, it would have literally no political allegiance or opinions. No stance on LGBT rights, no political donations (not really a huge thing in my country anyway), etc. Just do my thing, provide a great service, make sure my employees and customers are happy, and... The LGBT folks can do whatever they want, I'm just not voicing support for them as a business. Even if I as a person root for equal rights, I just don't want to take a stance as a business owner. Donations to charities, including LGBT charities, are fine - I just don't want it to be particularly public. But then I just prefer privacy in these kinds of matters.