'No gay, no pay': The RuneScape community is absolutely mauling Jagex's new CEO over his decision to cancel new Pride Month events
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In my opinion companies shouldn't do anything about any month of anything. They often use it as a marketing tactic
Half agree. Even if many of them are just money-hungry, there is still a ton of non-fiscal value in making it clear that queerness is not a shameful anomaly and can instead be a point of both strength and pride. Lots of kids out there are stuck in families that want them to believe the exact opposite, when they genuinely need to know that the world has more to offer than just that.
I don't appreciate companies trying to capitalize on this, but as a friend and sibling to many queer folk (and as well as being a bit fruity myself, even if not fully this or that), I think this visibility is currently very necessary and possibly even life saving for some severely stuck folks. Even if the motivation is obviously crook, I can get behind giving those people the inspiration they need to accept and understand themselves in spite of those who would rather see them hating themselves or worse.
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In my opinion companies shouldn't do anything about any month of anything. They often use it as a marketing tactic
Christmas aesthetics were designed by Coca-Cola.
That's why Santa and most decorations are red/white.
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In my opinion companies shouldn't do anything about any month of anything. They often use it as a marketing tactic
wrote last edited by [email protected]I used to believe that too, because it was pointless. But it seems that i was wrong. The fact that it was pointless, means that the corporations felt comfortable with using and abusing that to maximize profit. The fact that they are afraid to do that, indicates how fucked things are now.
So i am ok with corporations using movements for marketing reasons, because ultimately this is the canary in the mine. If the corporations consider it a brand risk, then society is moving towards the wrong direction.
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In my opinion companies shouldn't do anything about any month of anything. They often use it as a marketing tactic
Can something be good and also a marketing tactic?
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Anti-woke go broke.
Go fasch, lose cash
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If you mean this about any Christmas, seasonal, 4th of July, Halloween, Easter, etc events… sure. But taking out just the Pride event is targeted.
Some what of a tangent on Christmas is that there is the "War on Christmas" narrative. I am always curious about what it is supposed to mean. The Christians that are into it often take capitalism to be good as an axiom the way they do their own faith. Which is at odds with their culture war as capitalist firms are what drive the secularization of Christmas. Would a commercial with Jesus on the cross saying he is thirsty and having a Roman Soldier pass him an ice cold Coca Cola be better?
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I used to believe that too, because it was pointless. But it seems that i was wrong. The fact that it was pointless, means that the corporations felt comfortable with using and abusing that to maximize profit. The fact that they are afraid to do that, indicates how fucked things are now.
So i am ok with corporations using movements for marketing reasons, because ultimately this is the canary in the mine. If the corporations consider it a brand risk, then society is moving towards the wrong direction.
I'm not comfortable with companies using any kind of marketing tactics. Because 99 times out of a 100 it's speedy and underhanded.
But since they're going to be doing it anyways, doing it with pride, or disenfranchised demographics, at least normalizes their humanity. Which, at the end of the day, is the point of pride month et al.
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In my opinion companies shouldn't do anything about any month of anything. They often use it as a marketing tactic
It’s a bit of a catch-22. As much as companies would want to, they have to maintain customer loyalty, or they risk losing money.
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CEO seems like an idiot and/or coward.
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Some what of a tangent on Christmas is that there is the "War on Christmas" narrative. I am always curious about what it is supposed to mean. The Christians that are into it often take capitalism to be good as an axiom the way they do their own faith. Which is at odds with their culture war as capitalist firms are what drive the secularization of Christmas. Would a commercial with Jesus on the cross saying he is thirsty and having a Roman Soldier pass him an ice cold Coca Cola be better?
Would a commercial with Jesus on the cross saying he is thirsty and having a Roman Soldier pass him an ice cold Coca Cola be better?
Yes. PLEASE put this on the air. I am begging someone to make this a reality. Also, full disclosure, I do enjoy watching the world burn over stupid shit. Christians losing their shit over THAT commercial would be comically delightful.
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Another instance of Jagex being fucked. The cycle continues.
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Some what of a tangent on Christmas is that there is the "War on Christmas" narrative. I am always curious about what it is supposed to mean. The Christians that are into it often take capitalism to be good as an axiom the way they do their own faith. Which is at odds with their culture war as capitalist firms are what drive the secularization of Christmas. Would a commercial with Jesus on the cross saying he is thirsty and having a Roman Soldier pass him an ice cold Coca Cola be better?
Where I am from several years ago the city renamed the Christmas Parade to Holiday Parade in a bid to be inclusive of other winter holidays. A small subset of citizens got butt hurt and have held a competing Christmas Parade several times.
Apparently the war on Christmas is acknowledging that there are other options.
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And I was just about to resub after stopping in January to catch up on my game backlog.
Back to the backlog I go!
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Anti-woke go broke.
Not woke? Go broke.
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Can something be good and also a marketing tactic?
Not while racism and sexism exists unfortunately
Just look at bud light
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There is a player run unofficial pride house party happening on the 21st
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Wow, the way he phrased his reasoning is so undoubtedly cowardly too. He didn't even try to hide the fact that it's performative as fuck lol.
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I'm pretty sure this happened because sooo many players complained about the event the last times. I remember boycotts and stuff.
I'm not saying Jagex isn't bad, but this time it's on players.
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Not while racism and sexism exists unfortunately
Just look at bud light
wrote last edited by [email protected]I’m trying to understand your point, but I’m a little lost here.
Do you mean the way the public reacted to their ad?
Or the way they capitulated to that reaction?
I mean: Yes racism and sexism are pervasive in our society, but using Ben and Jerry’s (operating under the same racism/sexism) as an example; they do heavy marketing tactics toward LGBTQ but they are also an ally.
Does them utilizing that make them bad?
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I’m trying to understand your point, but I’m a little lost here.
Do you mean the way the public reacted to their ad?
Or the way they capitulated to that reaction?
I mean: Yes racism and sexism are pervasive in our society, but using Ben and Jerry’s (operating under the same racism/sexism) as an example; they do heavy marketing tactics toward LGBTQ but they are also an ally.
Does them utilizing that make them bad?
Well, the example of bud light is they made their can rainbow color, while the LGBT community was like "hell yeah!" They lost almost all their hillbilly south customer base.
