Warhammer 40,000 Maker Games Workshop Is Doing So Well It’s Giving $27 Million to Its Staff
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In the sense that you're going to overpay for editions and minis that they're constantly updating to squeeze more money out of you while having a genuinely good but expensive paint catalogue ruined by paint pots designed to waste paint, yes.
In the sense that it's pure entertainment and no one and nothing is making you buy them despite all that, no.
Now, if we want to talk about how they're essentially monetizing fascist rhetoric and the "satire" died decades ago that's a whole new ballgame.
wrote on 24 May 2025, 06:27 last edited byI'd like to know more about that last point.
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I'd like to know more about that last point.
wrote on 24 May 2025, 07:01 last edited by leninsovaries@lemmy.cafeIn 40k, everyone is fascist. The Imperium worships a corpse who is gonna wake up from life support and save humanity any day now guys. Their creed is "suffer not the xenos, mutant, nor heretic to live".
Their main enemies are Chaos: nightmare demons and cultists worshipping evil gods spawned from the Imperium's own fascism.
The biggest threats on the horizon are the Tyranids, a ravenous swarm of bugs who want to eat the galaxy, and Necrons, a feudal empire who sold their souls for immortality while destroying the galaxy.
There are also the Drukhari, murder rape pirates who had such a big cocaine orgy they tore a hole in the galaxy, and Orks, fungal football hooligans whose only purpose in life is to get into a good fight.
The only "good guys" are the Eldar of the Craftworlds, who are arrogant communists with a birth rate issue, and the Tau: a Marxist-Leninist Federation of Planets who are secretly all being mind controlled.
The setting is supposed to be a satire of fascist ideology, but at some point Games Workshop started believing the pro-Imperium propaganda they spend all day writing.
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I dunno if there is a subculture of printing the models at home. I would think resin printers would have more than enough resolution to make good miniatures. Is that frowned upon? There is no reason to buy overpriced licensed shit.
wrote on 24 May 2025, 08:33 last edited byCan confirm, buddy with a resin printer is slowly hooking me up with an Adeptus Mechanicus army and he prints shit for his friends too. Recasts are likely in-between price-wise but pretty solid quality.
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As a board gamer who generally shops at the same places as 40k players: this does not surprise me in the least. Those goddamn armies are pricey.
wrote on 24 May 2025, 13:57 last edited byI don't think it has anything to do with their physical media, and everything to do with their successful video games sales over the past few years.
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In 40k, everyone is fascist. The Imperium worships a corpse who is gonna wake up from life support and save humanity any day now guys. Their creed is "suffer not the xenos, mutant, nor heretic to live".
Their main enemies are Chaos: nightmare demons and cultists worshipping evil gods spawned from the Imperium's own fascism.
The biggest threats on the horizon are the Tyranids, a ravenous swarm of bugs who want to eat the galaxy, and Necrons, a feudal empire who sold their souls for immortality while destroying the galaxy.
There are also the Drukhari, murder rape pirates who had such a big cocaine orgy they tore a hole in the galaxy, and Orks, fungal football hooligans whose only purpose in life is to get into a good fight.
The only "good guys" are the Eldar of the Craftworlds, who are arrogant communists with a birth rate issue, and the Tau: a Marxist-Leninist Federation of Planets who are secretly all being mind controlled.
The setting is supposed to be a satire of fascist ideology, but at some point Games Workshop started believing the pro-Imperium propaganda they spend all day writing.
wrote on 24 May 2025, 15:09 last edited bySome of that I already knew, but why do you say games workshop is believing their own propaganda? Aren't they just telling a story and creating a universe? What are they, the company, doing that is fascist?
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Some of that I already knew, but why do you say games workshop is believing their own propaganda? Aren't they just telling a story and creating a universe? What are they, the company, doing that is fascist?
wrote on 24 May 2025, 15:18 last edited by dragontypewyvern@midwest.socialThat's a lot more effort to explain than I'm willing to do for a Lemmy post but basically they've not only confirmed the Big Magic Strong Man does at least try to work in humanity's favor and was right about most everything, but there's a lot of "the Imperium might be fucked but it's the only hope" going on in general.
All of the Imperium's propaganda is justified, all their little fascist warrior cults are all that stands between life and Chaos, the Inquisitor Puritans are right because the Radicals always go Chaos etc etc etc.
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In 40k, everyone is fascist. The Imperium worships a corpse who is gonna wake up from life support and save humanity any day now guys. Their creed is "suffer not the xenos, mutant, nor heretic to live".
Their main enemies are Chaos: nightmare demons and cultists worshipping evil gods spawned from the Imperium's own fascism.
The biggest threats on the horizon are the Tyranids, a ravenous swarm of bugs who want to eat the galaxy, and Necrons, a feudal empire who sold their souls for immortality while destroying the galaxy.
There are also the Drukhari, murder rape pirates who had such a big cocaine orgy they tore a hole in the galaxy, and Orks, fungal football hooligans whose only purpose in life is to get into a good fight.
The only "good guys" are the Eldar of the Craftworlds, who are arrogant communists with a birth rate issue, and the Tau: a Marxist-Leninist Federation of Planets who are secretly all being mind controlled.
The setting is supposed to be a satire of fascist ideology, but at some point Games Workshop started believing the pro-Imperium propaganda they spend all day writing.
wrote on 24 May 2025, 15:20 last edited byThere's also the Votann now but they have the same problem the Eldar and Tau do, there aren't enough of them.
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This post did not contain any content.wrote on 24 May 2025, 15:34 last edited by
That is nice and i dont even like wh40k
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If I were to play again, I'd find some drawn units, print them, laminate them, and stick them in the little circular stands with the slot. No way I'd spend that much money again, I barely broke even selling my old stuff.
wrote on 24 May 2025, 15:38 last edited byHeretic!
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Heretic!
wrote on 24 May 2025, 15:58 last edited byI care not. Grovel before your Corpse God!
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That's a lot more effort to explain than I'm willing to do for a Lemmy post but basically they've not only confirmed the Big Magic Strong Man does at least try to work in humanity's favor and was right about most everything, but there's a lot of "the Imperium might be fucked but it's the only hope" going on in general.
All of the Imperium's propaganda is justified, all their little fascist warrior cults are all that stands between life and Chaos, the Inquisitor Puritans are right because the Radicals always go Chaos etc etc etc.
wrote on 24 May 2025, 16:35 last edited byI thought some of that was them trying to wash away the original fascist roots of OG 40K. Haven’t they been trying to slowly retool and rebrand the imperium more as the “good guys” so they can sell more merch?
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I thought some of that was them trying to wash away the original fascist roots of OG 40K. Haven’t they been trying to slowly retool and rebrand the imperium more as the “good guys” so they can sell more merch?
wrote on 24 May 2025, 17:52 last edited by dragontypewyvern@midwest.socialOriginal 40k was Rogue Trader, written largely by British anarchists, and the actual motivations of the Heresy Era figures like the Primarchs and Emperor were left vague, so you could figure out for yourself they were genocidal megalomaniacs.
Rebranding the outright fascists as the unironic good guys is exactly why it's now fascist propaganda.
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Is it customer hostile? I thought it was just licencing-hostile, fucking over others with their IPS left and right.
I don't know much about them.
wrote on 24 May 2025, 18:29 last edited byThey used to give out their IP to shitty mobile games for pennies. Then they went after actual creators who made something amazing and gated them behind a subscription service.
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On the one hand, fuck GW, their plastic is too damn expensive for what it is.
On the other hand, respect for paying out profits to the employees. Mad respect, 100%. Wish more companies did that.
wrote on 24 May 2025, 18:35 last edited byI'm not a 40k player but nowadays you can just 3d print all the models.
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I'm not a 40k player but nowadays you can just 3d print all the models.
wrote on 24 May 2025, 18:58 last edited byIt's the painting and detailing that can be quite expensive and time consuming. You obviously don't have to paint your minis, but that's the entire point for a lot of people.
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This post did not contain any content.wrote on 24 May 2025, 19:33 last edited by mallspice@lemm.ee
I still won’t support them because when I tried playing, I wanted to play Eldar and they made key units like the Fire Prisms so hard to buy I lost interest, they sue the shit out of parodies and fan made content they don’t like, and they suck at giving game devs creative freedom.
Like bruh, it’s not hard to solve your supply issues and it’s actually easier to not micromanage your ip.
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On the one hand, fuck GW, their plastic is too damn expensive for what it is.
On the other hand, respect for paying out profits to the employees. Mad respect, 100%. Wish more companies did that.
wrote on 24 May 2025, 19:42 last edited byTrench crusade official units are 3d printed! You buy the files
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On the one hand, fuck GW, their plastic is too damn expensive for what it is.
On the other hand, respect for paying out profits to the employees. Mad respect, 100%. Wish more companies did that.
wrote on 25 May 2025, 20:11 last edited byLots of stuff to bitch about with GW but prices aren’t one of them. Exhibit A is the article you’re responding to, they are responsible with their profits and put them where they should. Exhibit B is they could minimize costs and outsource the entire plastic operation but they still make all models in England. Exhibit C is paying for Art is always morally the correct thing to do, even when mass produced. Finally Exhibit D, fuck GW for promoting incredibly short lifecycles for their games and pushing an almost weekly FOMO event on products that leads a lot more to these profits than just model sales.