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  3. Warhammer 40,000 Maker Games Workshop Is Doing So Well It’s Giving $27 Million to Its Staff

Warhammer 40,000 Maker Games Workshop Is Doing So Well It’s Giving $27 Million to Its Staff

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  • S simple@lemm.ee
    23 May 2025, 20:59
    This post did not contain any content.
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    geetnerd@lemmy.world
    wrote on 24 May 2025, 00:23 last edited by
    #19

    They sell metric fucktons of $50+ boxes of $0.15 worth of plastic. And $20 bottles of paint. They should be able to throw their employees a generous bone.

    1 Reply Last reply
    13
    • S simple@lemm.ee
      23 May 2025, 20:59
      This post did not contain any content.
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      geetnerd@lemmy.world
      wrote on 24 May 2025, 00:28 last edited by
      #20

      If I were to play again, I'd find some drawn units, print them, laminate them, and stick them in the little circular stands with the slot. No way I'd spend that much money again, I barely broke even selling my old stuff.

      A 1 Reply Last reply 24 May 2025, 15:38
      5
      • E etterra@discuss.online
        24 May 2025, 00:07

        While that's great, it also speaks volumes when taken in context with their customer-hostile business practices.

        D This user is from outside of this forum
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        dubyakay@lemmy.ca
        wrote on 24 May 2025, 00:49 last edited by
        #21

        Is it customer hostile? I thought it was just licencing-hostile, fucking over others with their IPS left and right.

        I don't know much about them.

        D M 2 Replies Last reply 24 May 2025, 01:30
        9
        • D dubyakay@lemmy.ca
          24 May 2025, 00:49

          Is it customer hostile? I thought it was just licencing-hostile, fucking over others with their IPS left and right.

          I don't know much about them.

          D This user is from outside of this forum
          D This user is from outside of this forum
          dragontypewyvern@midwest.social
          wrote on 24 May 2025, 01:30 last edited by
          #22

          In the sense that you're going to overpay for editions and minis that they're constantly updating to squeeze more money out of you while having a genuinely good but expensive paint catalogue ruined by paint pots designed to waste paint, yes.

          In the sense that it's pure entertainment and no one and nothing is making you buy them despite all that, no.

          Now, if we want to talk about how they're essentially monetizing fascist rhetoric and the "satire" died decades ago that's a whole new ballgame.

          1 1 Reply Last reply 24 May 2025, 06:27
          20
          • S simple@lemm.ee
            23 May 2025, 20:59
            This post did not contain any content.
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            mctoasterson@reddthat.com
            wrote on 24 May 2025, 01:42 last edited by
            #23

            I dunno if there is a subculture of printing the models at home. I would think resin printers would have more than enough resolution to make good miniatures. Is that frowned upon? There is no reason to buy overpriced licensed shit.

            D U 2 Replies Last reply 24 May 2025, 04:44
            8
            • K kolanaki@pawb.social
              23 May 2025, 22:12

              The first I came to even know about the game was checking out a brand new game store with a more D&D-centric name and them currently hosting a game night for 40k so there were like 5 big tables with these gnarly modeled maps with hills and buildings while people were rolling dice, then pulling out tape measures and moving their units.

              Shit looked like Risk but cooler. Then I noticed how expensive it would be to play and just never got into it lol

              W This user is from outside of this forum
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              walican132@lemmy.today
              wrote on 24 May 2025, 02:09 last edited by
              #24

              It is like risk but cooler! And honestly you don’t need a 2k point meta army to start with. For the price of two or three $60 video games (guess I have to preface that now) you can have enough models for you and a friend to have an absolute blast.

              1 Reply Last reply
              8
              • M mctoasterson@reddthat.com
                24 May 2025, 01:42

                I dunno if there is a subculture of printing the models at home. I would think resin printers would have more than enough resolution to make good miniatures. Is that frowned upon? There is no reason to buy overpriced licensed shit.

                D This user is from outside of this forum
                D This user is from outside of this forum
                domdanial@reddthat.com
                wrote on 24 May 2025, 04:44 last edited by
                #25

                Oh there is absolutely a group that prints their own, and before that there were re-molds that were made based on the real ones.

                From what I understand, (friends play) they aren't allowed in "official" sponsored matches, so if you really want to compete big you have to have real armies. But also they have printed one of those $800 models because most people don't have the cash to throw at stuff like that.

                So I'm sure there are some diehard people that only think official models should be used but it doesn't seem common.

                1 Reply Last reply
                4
                • D dragontypewyvern@midwest.social
                  24 May 2025, 01:30

                  In the sense that you're going to overpay for editions and minis that they're constantly updating to squeeze more money out of you while having a genuinely good but expensive paint catalogue ruined by paint pots designed to waste paint, yes.

                  In the sense that it's pure entertainment and no one and nothing is making you buy them despite all that, no.

                  Now, if we want to talk about how they're essentially monetizing fascist rhetoric and the "satire" died decades ago that's a whole new ballgame.

                  1 This user is from outside of this forum
                  1 This user is from outside of this forum
                  13igtyme@lemmy.world
                  wrote on 24 May 2025, 06:27 last edited by
                  #26

                  I'd like to know more about that last point.

                  L 1 Reply Last reply 24 May 2025, 07:01
                  1
                  • 1 13igtyme@lemmy.world
                    24 May 2025, 06:27

                    I'd like to know more about that last point.

                    L This user is from outside of this forum
                    L This user is from outside of this forum
                    leninsovaries@lemmy.cafe
                    wrote on 24 May 2025, 07:01 last edited by leninsovaries@lemmy.cafe
                    #27

                    In 40k, everyone is fascist. The Imperium worships a corpse who is gonna wake up from life support and save humanity any day now guys. Their creed is "suffer not the xenos, mutant, nor heretic to live".

                    Their main enemies are Chaos: nightmare demons and cultists worshipping evil gods spawned from the Imperium's own fascism.

                    The biggest threats on the horizon are the Tyranids, a ravenous swarm of bugs who want to eat the galaxy, and Necrons, a feudal empire who sold their souls for immortality while destroying the galaxy.

                    There are also the Drukhari, murder rape pirates who had such a big cocaine orgy they tore a hole in the galaxy, and Orks, fungal football hooligans whose only purpose in life is to get into a good fight.

                    The only "good guys" are the Eldar of the Craftworlds, who are arrogant communists with a birth rate issue, and the Tau: a Marxist-Leninist Federation of Planets who are secretly all being mind controlled.

                    The setting is supposed to be a satire of fascist ideology, but at some point Games Workshop started believing the pro-Imperium propaganda they spend all day writing.

                    1 D 2 Replies Last reply 24 May 2025, 15:09
                    10
                    • M mctoasterson@reddthat.com
                      24 May 2025, 01:42

                      I dunno if there is a subculture of printing the models at home. I would think resin printers would have more than enough resolution to make good miniatures. Is that frowned upon? There is no reason to buy overpriced licensed shit.

                      U This user is from outside of this forum
                      U This user is from outside of this forum
                      universalbasicjustice@lemmy.dbzer0.com
                      wrote on 24 May 2025, 08:33 last edited by
                      #28

                      Can confirm, buddy with a resin printer is slowly hooking me up with an Adeptus Mechanicus army and he prints shit for his friends too. Recasts are likely in-between price-wise but pretty solid quality.

                      1 Reply Last reply
                      3
                      • M megaultrachicken@lemmy.world
                        23 May 2025, 22:09

                        As a board gamer who generally shops at the same places as 40k players: this does not surprise me in the least. Those goddamn armies are pricey.

                        P This user is from outside of this forum
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                        p03locke@lemmy.dbzer0.com
                        wrote on 24 May 2025, 13:57 last edited by
                        #29

                        I don't think it has anything to do with their physical media, and everything to do with their successful video games sales over the past few years.

                        1 Reply Last reply
                        2
                        • L leninsovaries@lemmy.cafe
                          24 May 2025, 07:01

                          In 40k, everyone is fascist. The Imperium worships a corpse who is gonna wake up from life support and save humanity any day now guys. Their creed is "suffer not the xenos, mutant, nor heretic to live".

                          Their main enemies are Chaos: nightmare demons and cultists worshipping evil gods spawned from the Imperium's own fascism.

                          The biggest threats on the horizon are the Tyranids, a ravenous swarm of bugs who want to eat the galaxy, and Necrons, a feudal empire who sold their souls for immortality while destroying the galaxy.

                          There are also the Drukhari, murder rape pirates who had such a big cocaine orgy they tore a hole in the galaxy, and Orks, fungal football hooligans whose only purpose in life is to get into a good fight.

                          The only "good guys" are the Eldar of the Craftworlds, who are arrogant communists with a birth rate issue, and the Tau: a Marxist-Leninist Federation of Planets who are secretly all being mind controlled.

                          The setting is supposed to be a satire of fascist ideology, but at some point Games Workshop started believing the pro-Imperium propaganda they spend all day writing.

                          1 This user is from outside of this forum
                          1 This user is from outside of this forum
                          13igtyme@lemmy.world
                          wrote on 24 May 2025, 15:09 last edited by
                          #30

                          Some of that I already knew, but why do you say games workshop is believing their own propaganda? Aren't they just telling a story and creating a universe? What are they, the company, doing that is fascist?

                          D 1 Reply Last reply 24 May 2025, 15:18
                          3
                          • 1 13igtyme@lemmy.world
                            24 May 2025, 15:09

                            Some of that I already knew, but why do you say games workshop is believing their own propaganda? Aren't they just telling a story and creating a universe? What are they, the company, doing that is fascist?

                            D This user is from outside of this forum
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                            dragontypewyvern@midwest.social
                            wrote on 24 May 2025, 15:18 last edited by dragontypewyvern@midwest.social
                            #31

                            That's a lot more effort to explain than I'm willing to do for a Lemmy post but basically they've not only confirmed the Big Magic Strong Man does at least try to work in humanity's favor and was right about most everything, but there's a lot of "the Imperium might be fucked but it's the only hope" going on in general.

                            All of the Imperium's propaganda is justified, all their little fascist warrior cults are all that stands between life and Chaos, the Inquisitor Puritans are right because the Radicals always go Chaos etc etc etc.

                            C 1 Reply Last reply 24 May 2025, 16:35
                            3
                            • L leninsovaries@lemmy.cafe
                              24 May 2025, 07:01

                              In 40k, everyone is fascist. The Imperium worships a corpse who is gonna wake up from life support and save humanity any day now guys. Their creed is "suffer not the xenos, mutant, nor heretic to live".

                              Their main enemies are Chaos: nightmare demons and cultists worshipping evil gods spawned from the Imperium's own fascism.

                              The biggest threats on the horizon are the Tyranids, a ravenous swarm of bugs who want to eat the galaxy, and Necrons, a feudal empire who sold their souls for immortality while destroying the galaxy.

                              There are also the Drukhari, murder rape pirates who had such a big cocaine orgy they tore a hole in the galaxy, and Orks, fungal football hooligans whose only purpose in life is to get into a good fight.

                              The only "good guys" are the Eldar of the Craftworlds, who are arrogant communists with a birth rate issue, and the Tau: a Marxist-Leninist Federation of Planets who are secretly all being mind controlled.

                              The setting is supposed to be a satire of fascist ideology, but at some point Games Workshop started believing the pro-Imperium propaganda they spend all day writing.

                              D This user is from outside of this forum
                              D This user is from outside of this forum
                              dragontypewyvern@midwest.social
                              wrote on 24 May 2025, 15:20 last edited by
                              #32

                              There's also the Votann now but they have the same problem the Eldar and Tau do, there aren't enough of them.

                              1 Reply Last reply
                              2
                              • S simple@lemm.ee
                                23 May 2025, 20:59
                                This post did not contain any content.
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                                endeavor@sopuli.xyz
                                wrote on 24 May 2025, 15:34 last edited by
                                #33

                                That is nice and i dont even like wh40k

                                1 Reply Last reply
                                5
                                • G geetnerd@lemmy.world
                                  24 May 2025, 00:28

                                  If I were to play again, I'd find some drawn units, print them, laminate them, and stick them in the little circular stands with the slot. No way I'd spend that much money again, I barely broke even selling my old stuff.

                                  A This user is from outside of this forum
                                  A This user is from outside of this forum
                                  anunusualrelic@lemmy.world
                                  wrote on 24 May 2025, 15:38 last edited by
                                  #34

                                  Heretic!

                                  G 1 Reply Last reply 24 May 2025, 15:58
                                  1
                                  • A anunusualrelic@lemmy.world
                                    24 May 2025, 15:38

                                    Heretic!

                                    G This user is from outside of this forum
                                    G This user is from outside of this forum
                                    geetnerd@lemmy.world
                                    wrote on 24 May 2025, 15:58 last edited by
                                    #35

                                    I care not. Grovel before your Corpse God!

                                    1 Reply Last reply
                                    1
                                    • D dragontypewyvern@midwest.social
                                      24 May 2025, 15:18

                                      That's a lot more effort to explain than I'm willing to do for a Lemmy post but basically they've not only confirmed the Big Magic Strong Man does at least try to work in humanity's favor and was right about most everything, but there's a lot of "the Imperium might be fucked but it's the only hope" going on in general.

                                      All of the Imperium's propaganda is justified, all their little fascist warrior cults are all that stands between life and Chaos, the Inquisitor Puritans are right because the Radicals always go Chaos etc etc etc.

                                      C This user is from outside of this forum
                                      C This user is from outside of this forum
                                      criss_cross@lemmy.world
                                      wrote on 24 May 2025, 16:35 last edited by
                                      #36

                                      I thought some of that was them trying to wash away the original fascist roots of OG 40K. Haven’t they been trying to slowly retool and rebrand the imperium more as the “good guys” so they can sell more merch?

                                      D 1 Reply Last reply 24 May 2025, 17:52
                                      0
                                      • C criss_cross@lemmy.world
                                        24 May 2025, 16:35

                                        I thought some of that was them trying to wash away the original fascist roots of OG 40K. Haven’t they been trying to slowly retool and rebrand the imperium more as the “good guys” so they can sell more merch?

                                        D This user is from outside of this forum
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                                        dragontypewyvern@midwest.social
                                        wrote on 24 May 2025, 17:52 last edited by dragontypewyvern@midwest.social
                                        #37

                                        Original 40k was Rogue Trader, written largely by British anarchists, and the actual motivations of the Heresy Era figures like the Primarchs and Emperor were left vague, so you could figure out for yourself they were genocidal megalomaniacs.

                                        Rebranding the outright fascists as the unironic good guys is exactly why it's now fascist propaganda.

                                        1 Reply Last reply
                                        2
                                        • D dubyakay@lemmy.ca
                                          24 May 2025, 00:49

                                          Is it customer hostile? I thought it was just licencing-hostile, fucking over others with their IPS left and right.

                                          I don't know much about them.

                                          M This user is from outside of this forum
                                          M This user is from outside of this forum
                                          maalus@lemmy.world
                                          wrote on 24 May 2025, 18:29 last edited by
                                          #38

                                          They used to give out their IP to shitty mobile games for pennies. Then they went after actual creators who made something amazing and gated them behind a subscription service.

                                          1 Reply Last reply
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