I think it's that the world has changed into having fractured multiple cultures.

In the 80s/90s being gay was considered by general society to be an insult. If you're under 25, the concept of something being negative being called "gay" as the standard insult just sounds made up.

But people who are 40 years old may remember being in school, and you got a D on a quiz. Your buddy might say "You got a D? That's gay."

Had nothing to do with actual homosexuality. It's just that's what society was. Being gay wasn't accepted, and it was cool and trendy to hate on gays to the point that it wasn't questioned if you called anything bad "gay".

It's impossible to place an exact date on when the culture changed, because it likely changed at different times for different regions. I assume California was the first to change.

I first noticed the shift in pop culture around 2003. There was a russian pop singer duo/band called tatu. Terrible music, but they kissed in their one hit wonder music video.

The reactions I saw on MTV were people saying they were brave for being openly gay. Whereas if it would have happened in the 80s, I'm sure they'd have gotten death threats.

And I STILL see people who don't accept gay people.

So society is now fractured on what popular belief is. Now it's more like several circles, who all have different views. As opposed to one giant unified viewpoint, with those not conforming left on the outside in the underground.

Because that's just one topic. There's other people who are ok with gay people, but not ok with trans. So thats another circle. Now imagine every single viewpoint which has a counter viewpoint.

Whereas in the 80s, something like 92% of the vote went towards reagan, and everybody conformed to the preapproved normal viewpoints. We don't do that anymore. We each find our own meaning of normal.

Now me personally, I don't find giving a nazi salute to be normal. But you'll still find herds of people defending musk. You'll also find people like me who say fuck musk, and fuck any self identifying nazi. So, another example of how different people are now in different circles.

Game companies need to focus on making good games. Take "pride" in that.

I think it's that the world has changed into having fractured multiple cultures.

In the 80s/90s being gay was considered by general society to be an insult. If you're under 25, the concept of something being negative being called "gay" as the standard insult just sounds made up.

But people who are 40 years old may remember being in school, and you got a D on a quiz. Your buddy might say "You got a D? That's gay."

Had nothing to do with actual homosexuality. It's just that's what society was. Being gay wasn't accepted, and it was cool and trendy to hate on gays to the point that it wasn't questioned if you called anything bad "gay".

It's impossible to place an exact date on when the culture changed, because it likely changed at different times for different regions. I assume California was the first to change.

I first noticed the shift in pop culture around 2003. There was a russian pop singer duo/band called tatu. Terrible music, but they kissed in their one hit wonder music video.

The reactions I saw on MTV were people saying they were brave for being openly gay. Whereas if it would have happened in the 80s, I'm sure they'd have gotten death threats.

And I STILL see people who don't accept gay people.

So society is now fractured on what popular belief is. Now it's more like several circles, who all have different views. As opposed to one giant unified viewpoint, with those not conforming left on the outside in the underground.

Because that's just one topic. There's other people who are ok with gay people, but not ok with trans. So thats another circle. Now imagine every single viewpoint which has a counter viewpoint.

Whereas in the 80s, something like 92% of the vote went towards reagan, and everybody conformed to the preapproved normal viewpoints. We don't do that anymore. We each find our own meaning of normal.

Now me personally, I don't find giving a nazi salute to be normal. But you'll still find herds of people defending musk. You'll also find people like me who say fuck musk, and fuck any self identifying nazi. So, another example of how different people are now in different circles.

I think it's that the world has changed into having fractured multiple cultures.

In the 80s/90s being gay was considered by general society to be an insult. If you're under 25, the concept of something being negative being called "gay" as the standard insult just sounds made up.

But people who are 40 years old may remember being in school, and you got a D on a quiz. Your buddy might say "You got a D? That's gay."

Had nothing to do with actual homosexuality. It's just that's what society was. Being gay wasn't accepted, and it was cool and trendy to hate on gays to the point that it wasn't questioned if you called anything bad "gay".

It's impossible to place an exact date on when the culture changed, because it likely changed at different times for different regions. I assume California was the first to change.

I first noticed the shift in pop culture around 2003. There was a russian pop singer duo/band called tatu. Terrible music, but they kissed in their one hit wonder music video.

The reactions I saw on MTV were people saying they were brave for being openly gay. Whereas if it would have happened in the 80s, I'm sure they'd have gotten death threats.

And I STILL see people who don't accept gay people.

So society is now fractured on what popular belief is. Now it's more like several circles, who all have different views. As opposed to one giant unified viewpoint, with those not conforming left on the outside in the underground.

Because that's just one topic. There's other people who are ok with gay people, but not ok with trans. So thats another circle. Now imagine every single viewpoint which has a counter viewpoint.

Whereas in the 80s, something like 92% of the vote went towards reagan, and everybody conformed to the preapproved normal viewpoints. We don't do that anymore. We each find our own meaning of normal.

Now me personally, I don't find giving a nazi salute to be normal. But you'll still find herds of people defending musk. You'll also find people like me who say fuck musk, and fuck any self identifying nazi. So, another example of how different people are now in different circles.

Please please please email support.

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The mod team is not happy about this either, and was responsive to me. Enough voices can change things.

If you haven’t play RuneScape - this has been a popular event for years. It’s always high quality fun. There have been stupid Fally protests and chuds but the events have always been really delightful.

Smite the Reich?

I'm not comfortable with companies using any kind of marketing tactics. Because 99 times out of a 100 it's speedy and underhanded.

But since they're going to be doing it anyways, doing it with pride, or disenfranchised demographics, at least normalizes their humanity. Which, at the end of the day, is the point of pride month et al.

If I ran a business, I wouldn’t engage in any political events whatsoever. I don’t think businesses should, quite frankly. Be politically neutral. I don’t believe doing so “supports the status quo,” and thereby oppresses people “de facto,” that’s just pressure from activists to support them. You support gay people on your service by letting them play and putting down any instances of anti-gay rhetoric on your platform. Simple as that.

If I ran a business, I wouldn’t engage in any political events whatsoever. I don’t think businesses should, quite frankly. Be politically neutral. I don’t believe doing so “supports the status quo,” and thereby oppresses people “de facto,” that’s just pressure from activists to support them. You support gay people on your service by letting them play and putting down any instances of anti-gay rhetoric on your platform. Simple as that.

Take it easy there, Chicken Little. "I'm uncomfortable with any kind of marketing" is so hyperbolic, it's almost parody. Putting the name of your business above the door? Thats marketing. Creating a website where customers can find and engage your services? That's marketing. A minority-owned business proudly owning that status? That's marketing. A friend telling you about the great meal they had the other day from a local restaurant? Believe it or not, that's marketing.

Marketing is not evil in and of itself. Unless humanity returns to a tribal social structure where you can count the number of non-related acquaintances you know on your fingers, it is a necessary component of operating a business. Of course, you're 100% right that there have been dubious applications of the principle, but again, you're throwing the baby out with the bath water, and it hampers the salient point that you're trying to make.

I think it's that the world has changed into having fractured multiple cultures.

In the 80s/90s being gay was considered by general society to be an insult. If you're under 25, the concept of something being negative being called "gay" as the standard insult just sounds made up.

But people who are 40 years old may remember being in school, and you got a D on a quiz. Your buddy might say "You got a D? That's gay."

Had nothing to do with actual homosexuality. It's just that's what society was. Being gay wasn't accepted, and it was cool and trendy to hate on gays to the point that it wasn't questioned if you called anything bad "gay".

It's impossible to place an exact date on when the culture changed, because it likely changed at different times for different regions. I assume California was the first to change.

I first noticed the shift in pop culture around 2003. There was a russian pop singer duo/band called tatu. Terrible music, but they kissed in their one hit wonder music video.

The reactions I saw on MTV were people saying they were brave for being openly gay. Whereas if it would have happened in the 80s, I'm sure they'd have gotten death threats.

And I STILL see people who don't accept gay people.

So society is now fractured on what popular belief is. Now it's more like several circles, who all have different views. As opposed to one giant unified viewpoint, with those not conforming left on the outside in the underground.

Because that's just one topic. There's other people who are ok with gay people, but not ok with trans. So thats another circle. Now imagine every single viewpoint which has a counter viewpoint.

Whereas in the 80s, something like 92% of the vote went towards reagan, and everybody conformed to the preapproved normal viewpoints. We don't do that anymore. We each find our own meaning of normal.

Now me personally, I don't find giving a nazi salute to be normal. But you'll still find herds of people defending musk. You'll also find people like me who say fuck musk, and fuck any self identifying nazi. So, another example of how different people are now in different circles.

If I ran a business, I wouldn’t engage in any political events whatsoever. I don’t think businesses should, quite frankly. Be politically neutral. I don’t believe doing so “supports the status quo,” and thereby oppresses people “de facto,” that’s just pressure from activists to support them. You support gay people on your service by letting them play and putting down any instances of anti-gay rhetoric on your platform. Simple as that.

If I ran a business, I wouldn’t engage in any political events whatsoever. I don’t think businesses should, quite frankly. Be politically neutral. I don’t believe doing so “supports the status quo,” and thereby oppresses people “de facto,” that’s just pressure from activists to support them. You support gay people on your service by letting them play and putting down any instances of anti-gay rhetoric on your platform. Simple as that.

Calling pride month a political event is one of the most wildly bigoted takes I've ever heard.

I'm not comfortable with companies using any kind of marketing tactics. Because 99 times out of a 100 it's speedy and underhanded.

But since they're going to be doing it anyways, doing it with pride, or disenfranchised demographics, at least normalizes their humanity. Which, at the end of the day, is the point of pride month et al.

The fact that business engage in Christmas celebrations instead of, say, Ramadan, is itself a political decision - it places value on Christmas over the celebrations of other religions.

I'm not saying there shouldn't be Christmas events in games - quite contrary, I think having as many events from as many cultures would be a smart business decision and it would make a larger number of players happy. But the fact is it would be a double standard to be fine with that and not with Pride.