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  3. Debunking the grey market beyond Steam

Debunking the grey market beyond Steam

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  • misk@sopuli.xyzM [email protected]

    Despite facing increased competition in the space, not least from the Epic Games Store, Valve's platform is synonymous with PC gaming. The service is estimated to have made $10.8 billion in revenue during 2024, a new record for the Half-Life giant. Since it entered the PC distribution space back in 2018, the rival Epic Games Store has been making headway – and $1.09 billion last year – but Steam is still undeniably dominant within the space.

    Valve earns a large part of its money from taking a 20-30% cut of sales revenue from developers and publishers. Despite other storefronts opening with lower overheads, Steam has stuck with taking this slice of sales revenue, and in doing so, it has been argued that Valve is unfairly taking a decent chunk of the profits of developers and publishers.

    This might change, depending on how an ongoing class-action lawsuit initiated by Wolfire Games goes, but for the time being, Valve is making money hand over fist selling games on Steam. The platform boasts over 132 million users, so it's perfectly reasonable that developers and publishers feel they have to use Steam – and give away a slice of their revenue – in order to reach the largest audience possible.

    V This user is from outside of this forum
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    wrote last edited by [email protected]
    #124

    ITT: People saying Steam is bad and a monopoly, no I won't name reasons why. Do your research.

    B 1 Reply Last reply
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    • Q [email protected]

      Glad to see lawsuits against Valve.

      I love them as a company and I buy my games on Steam first, (GOG is my second choice)... but we need their monopoly reigned in. If not by a viable competitor than by making Valve beholden to their clients and not vice versa.

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      wrote last edited by
      #125

      In what way are they not, or what actions should be taken?

      misk@sopuli.xyzM 1 Reply Last reply
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      • misk@sopuli.xyzM [email protected]

        You know that Proton is just streamlined and better funded Wine, a project with decades of history by now? If you’re looking for someone to thank for funding it, it’s CodeWeavers.

        How’s your freedom to resell your games? Console gamers still have boxes and second hand market. Valve killed that on PC. Gamers ate Microsoft for attempting that, Valve somehow got away with it. At the time people said „but the prices are better” but how good are discounts these days?

        Next thing you’ll tell me Android is good for Linux. How’s that working out for everyone?

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        wrote last edited by
        #126

        Ok be honest you're trolling right?

        misk@sopuli.xyzM 1 Reply Last reply
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        • S [email protected]

          Yes. That is exactly the issue. It's not only Steam Keys either as some of the cultists would have you believe. Valve does require you to offer Steam Keys on other stores at the same price that you offer the game on Steam but that's not all. Now, while they don't specifically forbid you to offer different prices on stores that have nothing to do with Steam, they do reserve the right (do whatever the hell you want with this one simple trick!) to veto pricing on Steam for any reason. This has been historically used by Valve to block games that offer better pricing on competing stores. It goes something like this:

          1. I make a game and decide I want to make $7 per sale so I publish it on my site at $7.
          2. I want the game to be accessible to a wider audience so I publish it on other stores.
          3. Epic takes 12% so I price it at $8 there in order to keep making $7 per sale
          4. Steam takes 30% so I price it at $10 there for the same reason.
          5. Valve says $10 isn't a fair price and refuses to elaborate why, reminding me that they reserve the right to veto any price on Steam for any reason.
          6. I make my game $10 on all other stores
          7. Valve magically decides $10 was actually a fair price all along and finally publishes the game on Steam.
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          wrote last edited by
          #127

          Wait, not trying to be a "cultist" here, but if Valve requires devs/publishers to "offer Steam Keys on other stores at the same price that you offer the game on Steam", then why do I keep finding Steam Keys much much cheaper elsewhere? Like, all the time...

          1 Reply Last reply
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          • T [email protected]

            I mean there's still no user review system lol.

            That is storefront 101 and they still don't have it.

            Congratulations for not using the other systems they have I guess?

            Many of steams users engage at least a little with a lot of what steam offers.

            Hell steam has integrated VR support, steam link for remote play, and fantastic 2FA account protection.

            Epic is way behind

            L This user is from outside of this forum
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            wrote last edited by
            #128

            Storefront 101 supposedly yet it took steam almost a decade to implement and is largely useless due to being filled with jokes and sourced from people who don't actually understand how to review something.

            1 Reply Last reply
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            • toribor@corndog.socialT [email protected]

              So can developers just 'create' steam keys out of thin air that can be used to activate their game on steam? Does Valve get paid when the keys are created or activated? Or not at all?

              Seems fair maybe if it's using all of Steams infrastructure, considering developers can distribute the game themselves without steam keys.

              chairmanmeow@programming.devC This user is from outside of this forum
              chairmanmeow@programming.devC This user is from outside of this forum
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              wrote last edited by
              #129

              Yes, that is the big thing many people are missing. Valve takes a 0% cut from Steam keys sold outside of their platform. The 30% does not apply.

              The only rule Valve sets out here is that you don't sell those Steam keys for less on other storefronts. Which imo seems fair enough if Valve is doing the distribution and asking for nothing in return.

              The big sticking point is whether the 30% cut isn't too high in the first place.

              toribor@corndog.socialT 1 Reply Last reply
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              • V [email protected]

                Ok be honest you're trolling right?

                misk@sopuli.xyzM This user is from outside of this forum
                misk@sopuli.xyzM This user is from outside of this forum
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                wrote last edited by
                #130

                No, you can go through my post/comment history and see that those are my long-held beliefs that I support with arguments/facts unlike people I discuss with.

                V 1 Reply Last reply
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                • V [email protected]

                  What the fuck are you talking about? It's well known history that the right wing in the United States saw how successful the word was in leftist movements and aped it as their own word. If that's the kind of research you do you make people dumber. https://en.m.wikipedia.org/wiki/Libertarianism

                  Libertarianism in the United States (1943 - 1980s)
                  H. L. Mencken and Albert Jay Nock were the first prominent figures in the United States to describe themselves as libertarian as synonym for liberal. They believed that Franklin D. Roosevelt had co-opted the word liberal for his New Deal policies which they opposed and used libertarian to signify their allegiance to classical liberalism, individualism and limited government.[166]

                  LITERALLY YOU WERE INSULTING PEOPLE FOR NOT READING WIKIPEDIA

                  misk@sopuli.xyzM This user is from outside of this forum
                  misk@sopuli.xyzM This user is from outside of this forum
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                  wrote last edited by
                  #131

                  https://en.wikipedia.org/wiki/Definition_of_anarchism_and_libertarianism

                  Dang. What now.

                  Y 1 Reply Last reply
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                  • V [email protected]

                    In what way are they not, or what actions should be taken?

                    misk@sopuli.xyzM This user is from outside of this forum
                    misk@sopuli.xyzM This user is from outside of this forum
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                    wrote last edited by
                    #132

                    Plenty of explanation for this in this thread already, why waste this guys time too.

                    V 1 Reply Last reply
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                    • S [email protected]

                      Alan Wake 2 wasn’t profitable until EGS exclusivity expired

                      Well yeah, because EGS sucks.

                      If you look at Steam's competitors, none of them are really developing their feature set. So even if customers were dissatisfied w/ Steam, who is actively trying to earn their business?

                      aren’t you worried that having one good option is being one good option away from having no good options?

                      Sure, I'd love it if another platform stepped up to actually compete w/ Steam.

                      My expectations are fairly low: it needs to work well on Linux. Heroic largely resolves that for EGS and GOG, but I'm not particularly interested in supporting a platform that only works because some community project has done the work for them. So if GOG supported Galaxy on Linux as a first class citizen, I'd probably still use Heroic, but I'd buy a lot more games from them. But as it stands, GOG is one update away from blocking access to my games through a launcher, and dealing w/ WINE/Proton directly is a pain. EGS is so far away from what I care about that I don't think they could ever earn my business, but who knows, maybe they'll surprise me.

                      But the fact that we're even having this discussion is a testament to Steam's success. Heroic probably wouldn't be a thing w/o Valve's investment into Proton/WINE, so GOG/EGS wouldn't even be a consideration for me at all. But since that work was done, I now have more options. I've played some GOG and EGS games through Heroic, so it's not even theoretical, they are realistic alternatives.

                      It's important to note that at every turn, Valve has earned my trust. When games are pulled from their store, owners of those games still have access (e.g. I bought Rocket League on Steam, and when they went EGS exclusive, I still had the old version of the game). They have a solid refund policy, and they have gone out of their way to make things more pleasant for their customers. Even if they didn't have a dominant market position, I'd probably still choose them just based on the user experience. So yeah, not having a realistic alternative isn't great, but I don't think it's because of anything nefarious Valve has done, but instead lack of interest by their competitors.

                      misk@sopuli.xyzM This user is from outside of this forum
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                      wrote last edited by
                      #133

                      Your requirements are extremely niche, most gamers don’t care about Linux. Maybe they should have an option of a store that doesn’t charge 30% but is Windows only.

                      Again, it doesn’t matter if Valve got into a monopoly position fair and square. The moment their monopoly is self perpetuating is the moment we no longer are in a free market where quality and price are main considerations for consumers.

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                      • pory@lemmy.worldP [email protected]

                        Valve will never IPO, yes! I don't care why. That automatically makes it better than any other launcher/storefront platform that'll exist in my lifetime, barring one that commits to staying private, succeeds as a private company, and is content with "staying profitable" for x years. Platforms that IPO universally get worse and worse as they wring every drop of shareholder value from their users to feed the infinite growth machine. We're having this conversation on Lemmy instead of on Reddit for presumably this reason. Platforms that have shareholders (which includes Epic and CDPR's GOG) have a primary motive of "being more profitable than last year". If, let's say, Epic made ten billion dollars in profit last year but also made ten billion dollars in profit in 2020, 2021, 2022, and 2023, it'd be a failed company.

                        I'll happily take the only company in the PC gaming space that's content with one money printer over every other option that's always thinking about how to make a second one, or reduce the ink costs, or blah blah blah. It's just a happy coincidence that in the PC gaming space (unlike pretty much every other space), the shareholder-free thing is also the most popular, and best thing. I'd use the worse less-popular thing if that thing were the only thing free from growth capitalism.

                        If a game dev doesn't value their presence on the Steam store higher than the cost of Steam's service, they don't list on Steam. Simple as. It's just that a lot of dev studios consider "visible on the Steam store" to be very valuable indeed. That's what they're paying for, not the stuff about Steam that benefits the user (client features like Input, Workshop, Cloud, Community, etc).

                        misk@sopuli.xyzM This user is from outside of this forum
                        misk@sopuli.xyzM This user is from outside of this forum
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                        wrote last edited by
                        #134

                        Valve will never IPO, yes! I don't care *why*.

                        Wow.

                        pory@lemmy.worldP 1 Reply Last reply
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                        • K [email protected]

                          You are insistent on not changing your perspective on it being a monopoly because you want it to be one.

                          It's not like your scenario. Other people have figured it out. Epic game store is right there and so is GOG and others. People do buy from them and some prefer them.

                          The problem is that you want it to be a monopoly as an excuse for why people are using the service more than others. That is simply not the case. You ignore that people do shop around sometimes and others don't cause it's easy and not everyone is how you think of them.

                          You are Don Quixote yelling at the windmills thinking it's gonna save the country. Have an actual alternative you want instead of just being upset how things are.

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                          wrote last edited by
                          #135

                          alright, I’m convinced

                          1 Reply Last reply
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                          • R [email protected]

                            So is the issue that Valve kicks you off the platform if you sell your game cheaper somewhere else? That does seem a little troublesome. I don't think Apple or Sony has those restrictions? Apple takes 30% as well, right?

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                            wrote last edited by [email protected]
                            #136

                            Steam allows selling outside the platform.

                            Apple is insanely restrictive to what you can do outside app store. You can't sell an app key. No signed apps will not work and you can only sideload in EU.

                            Sony also disallows selling codes outside PSN

                            Steam is more lax with steam keys.

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                            • chairmanmeow@programming.devC [email protected]

                              Yes, that is the big thing many people are missing. Valve takes a 0% cut from Steam keys sold outside of their platform. The 30% does not apply.

                              The only rule Valve sets out here is that you don't sell those Steam keys for less on other storefronts. Which imo seems fair enough if Valve is doing the distribution and asking for nothing in return.

                              The big sticking point is whether the 30% cut isn't too high in the first place.

                              toribor@corndog.socialT This user is from outside of this forum
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                              wrote last edited by
                              #137

                              Yeah that's a pretty important distinction. I can buy Rimworld from the Steam store, or I can buy a Rimworld Steam key straight from the Ludeon website for the same price or I can buy a DRM copy for less I just won't get Steam features like automatic updates, cloud saves, or the mod workshop.

                              Seems reasonable they don't want you using the platform for distribution while undercutting the storefront price.

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                              • S [email protected]

                                Sorry that my mean words hurt you more than Valve abusing you.

                                K This user is from outside of this forum
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                                wrote last edited by
                                #138

                                You are not the hero here. Just another jerk.

                                1 Reply Last reply
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                                • misk@sopuli.xyzM [email protected]

                                  Valve will never IPO, yes! I don't care *why*.

                                  Wow.

                                  pory@lemmy.worldP This user is from outside of this forum
                                  pory@lemmy.worldP This user is from outside of this forum
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                                  wrote last edited by [email protected]
                                  #139

                                  In 2025, a company that is just looking to make a shitload of money is enough to automatically "win".

                                  Valve: "What are you selling?" Video games, video game hardware without vendor lock-in, and in-app purchases. "Who are you selling it to?" PC gamers.

                                  Literally everyone else in the space except for Itch, which is decidedly focused on too-indie-for-indie games and is small enough to be acquired if it ever gets popular: "What are you selling?" The promise that we'll make more profit next year than this year. "Who are you selling it to?" Shareholders or a corp that'll buy the whole company.

                                  It's an absolute no-brainer. Until anyone else can answer these questions in the same way Valve does, Valve is automatically the best player in the space. Even if another store sells games for cheaper, or has exclusives, or bans DRM, or manages to make a better storefront program, or pays developers a bigger cut. I'm not on some "good guy Gabe" circlejerk shit. There's no morals to ascribe here. Valve makes enough money and is okay with making enough money, forever. MS, Epic, EA, Ubisoft, Nintendo, Sony, CDPR, Apple, Amazon, ActiBlizz, and every other storefront operator will be considered a failure if they don't make "more more money than last year" every year forever. I know which platform I want to maintain a library on. I'll happily use GOG and Itch to buy DRM-free installers though, those will outlast any enshittification the platform does in the future.

                                  misk@sopuli.xyzM 1 Reply Last reply
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                                  • misk@sopuli.xyzM [email protected]

                                    Your requirements are extremely niche, most gamers don’t care about Linux. Maybe they should have an option of a store that doesn’t charge 30% but is Windows only.

                                    Again, it doesn’t matter if Valve got into a monopoly position fair and square. The moment their monopoly is self perpetuating is the moment we no longer are in a free market where quality and price are main considerations for consumers.

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                                    wrote last edited by
                                    #140

                                    A store charging 30% has zero impact on the end user if the price is the same, which it is in many cases. And popular titles pay 20%, not 30%.

                                    The moment their monopoly is self perpetuating is the moment we no longer are in a free market

                                    That depends on your definition of "self-perpetuating".

                                    To me, it's only problematic if Valve is anticompetitive, such as paying for exclusives (like Epic does), preventing cross-play, or charging a subscription or something for users to keep having access to their games.

                                    Just having a better product isn't anticompetitive though. I've laid out my requirements for a viable competitor, and I'm sure other gamers have their own. If a competitor wants our business, they need to meet our requirements.

                                    misk@sopuli.xyzM 1 Reply Last reply
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                                    • misk@sopuli.xyzM [email protected]

                                      https://en.wikipedia.org/wiki/Definition_of_anarchism_and_libertarianism

                                      Dang. What now.

                                      Y This user is from outside of this forum
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                                      wrote last edited by
                                      #141

                                      i’m still not sure you’ve read that page

                                      V misk@sopuli.xyzM 2 Replies Last reply
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                                      • misk@sopuli.xyzM [email protected]

                                        Plenty of explanation for this in this thread already, why waste this guys time too.

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                                        wrote last edited by
                                        #142

                                        Weird that none of you will answer a plain question.... Almost like you don't have actual reasons.

                                        misk@sopuli.xyzM 1 Reply Last reply
                                        1
                                        • Y [email protected]

                                          i’m still not sure you’ve read that page

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                                          wrote last edited by
                                          #143

                                          I'm 100% sure they haven't.

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